This has been evident in a variety of ways, from businesses stepping in to help nonprofits stay afloat to an overall decrease in donations and even (as we’ll discuss in this guide) the massive shift in fundraising events .
One of the biggest mistakes a nonprofit can make when planning an event is not creating a contingency plan for when the worst-case scenario happens.
However, simply choosing to host a virtual event isn’t enough to actually make the effort successful. Even after you’ve moved your event to the digital sphere, you may still find that the effort isn’t as successful as an in-person iteration.
Why? Well, we imagine it has something to do with your nonprofit event page and its ability (or lack thereof) to attract supporters and convert them into virtual event attendees.
At DNL OmniMedia, we work with nonprofits to develop comprehensive technology strategies to meet their fundraising and donor management goals. Most recently, this has involved preparing nonprofits for the world of virtual fundraising events, such as peer-to-peer virtual fundraisers .
In doing so, we’ve noted some common obstacles that can get in the way of running successful virtual events. Most of them are tied to the event homepage through which your supporters choose to attend. In this guide, we’ll explore the following reasons why your nonprofit’s virtual event page may be underperforming:
1. Your event page doesn’t tell a compelling story.
2. Your event page isn’t compliant or accessible.
3. Your event page isn’t set up to convert.
We know that as a nonprofit event or outreach coordinator, you’re probably incredibly busy during this time of changing event strategies. That’s why we’re not only sharing these challenges , but also concrete steps you can take to overcome them.
Ready to optimize your nonprofit’s event page for our new virtual event reality? Let’s get started.
1. Your event page doesn’t tell a compelling story.
According to this OneCause guide to virtual fundraising , telegram data one of the most significant benefits of going virtual is the dramatically increased reach your fundraiser can have. Now, instead of limiting events to local supporters (and perhaps those willing and able to travel ), you can reach donors far beyond your community and even around the world.
If your virtual event isn’t attracting attention outside of your local community, paul doersch stigter uitvoerende hoof go to your event page. There are a number of reasons why your page may not attract the wide audience it should, such as:
- Potential attendees aren’t given enough information about your organization’s mission.
- Your event page doesn’t provide context as to why you’re holding the event .
- Your page is not intriguing enough to attract and acquire a new audience.
These elements add up to one conclusion: Your event page is not telling a compelling story that inspires both current and potential supporters to attend.
Solution: Tell a compelling story on your event page.
Whether shared via social media or simply stumbled upon by potential customers. It provides their first opportunity to engage with your mission.
It is crucial to support your event information with context about your organization and why you are hosting the event in question. Now, phone database this does not have to be a book-length dissertation on the complete history of your organization. However, a clearly articulated mission statement along with details about the impact of event donations can go a long way!
In addition, consider adding creative elements to really make your story compelling. Images of your supporters donating at work and videos of past events (especially if you’re doing a virtual annual event) will help support an intriguing story.
2. Your event page is not compliant or accessible.
A growing concern for nonprofit web pages and online resources is accessibility and compliance with the Americans with Disabilities Act. You are probably familiar with this act, as your nonprofit’s physical premises should also be ADA compliant.
However, fewer nonprofits are aware of the digital aspects of compliance and accessibility.
For your event page, a lack of accessibility could be the reason why your page is underperforming. A flyer maker can help you design accessible flyers that include text descriptions, ensuring that everyone can access your event details. Or, your forms may be much harder to navigate due to a lack of text alternatives. As we’ve seen, technical issues can be incredibly frustrating for event attendees, so if they’re experiencing these issues before the event, on the registration page, it’s understandable that attendance is low! You can check out RegFox’s Free Event Registration Form , which is easily customizable and creates something more effective.