Harnessing the power of micro-influencers
The results are just as effective, if not more effective. Another important factor in getting the right influencers to work with you is your own credibility. Therefore, for almost any tech company, the inbound marketing strategies discussed above will go hand in hand with influencer marketing. Additionally, take advantage of a variety of impactful outreach and research tools.
3. Videos and Podcasts Section
Content marketing for tech companies is slowly moving away from text content toward videos and podcasts, and job function email list we can expect them to get bigger in the coming years. One major advantage of audio and video content compared to text content is time. When consuming written content, we must dedicate time to reading the content.
On the other hand
We can listen to podcasts while driving or commuting, or watch videos while working out at the gym or other activities. In a world where time has become more valuable than ever, it’s no wonder content is king, quality comes first these types of content are gaining traction right now. Here are some key principles to focus on when producing valuable audio and/or video content in a technology company environment: It’s all about great stories As humans, we are addicted to stories.
That’s what we like
The reason for movies and novels is also the reason why we like gossip. No matter how advanced and machine-like our software is, we can always write great, engaging stories about it. For whatsapp filter example, we can tell stories about how customers are achieving progress and results using your software, how your company got started, or even behind-the-scenes stories about your team.
You can also develop tools
Video tutorials with engaging storytelling elements. The main idea here is to engage the audience with interesting, easy-to-understand stories. You can fill in the details and details later during a sales call or other event. Informational, educational content Your podcasts and videos should provide valuable information and solutions alongside your overall inbound marketing campaign.