Structured data is a way to organize and mark up information on a web page so that search engines can more easily understand its content. Using structured data in SEO can significantly improve your site’s visibility in search engines, increase click-through rates (CTR), and improve user experience. Let’s look at the main aspects of using structured data in SEO.
What is structured data?
Structured data is a standardized format for mobile phone number data updated 2025 presenting information about a page and its content. The most common format is Schema.org, which is supported by major search engines such as Google, Bing, Yahoo, and Yandex.
Benefits of using structured data:
- Making content easier to understand: Search how to avoid penalties from search engines? engines can interpret page content more quickly and accurately.
- Rich snippets: Structured data can improve the visibility of SERP results by displaying additional information such as ratings, reviews, images, etc.
- Better Ranking: While using structured data is not a direct ranking factor, improved visibility and click-through rates can indirectly improve rankings.
- Voice Search Support: Structured data can improve search engines’ understanding of your content, making it more accessible to voice assistants.
Types of structured data:
Structured data can be used to mark up phone number vietnam many different types of content, including but not limited to:
- Articles: Markup for news, blogs or any other articles.
- Products: Information about products in online stores, including prices, stock availability and ratings.
- Events: Information about upcoming events such as concerts, exhibitions, lectures, etc.
- Reviews: Collect and display user reviews of a product or service.
- Recipes: Layout for cooking recipes, including ingredients, cooking time and calories.
- Organizations: General information about the company, including address, contact information, and business hours.
How to implement structured data:
- Choosing a Structure Type: Determine which structured data type is best for your content.
- Using Schema.org: Go to Schema.org and select the schema that matches your content.
- Markup: Write markup in JSON-LD (the recommended format), Microdata, or RDFa.
- Validation: Use tools like Google’s Rich Results Test or Schema Markup Validator to check that structured data is implemented correctly.
- Add to Page Code: Insert structured data into your page’s HTML code.
Monitoring and analysis:
- Check for errors: Regularly check webmaster tools (such as Google Search Console) for markup errors and fix them.
- Analyze the effects: Study whether adding structured data affects your site’s visibility and click-through rate. Use analytics tools to monitor changes.
Conclusion
The use of structured data plays an important role in modern SEO. It helps improve the visibility of your content in search results, contributes to higher CTR, and provides a better user experience. Integrating structured data is an important step for any website that wants to improve its search engine rankings and attract more visitors.