Was anything but a novelty. As a result, the need to implement personalization strategies in email marketing became evident. On a technical level, between 2004 and 2005 , the first email authentication methods designed to prevent spam appeared: DKIM and SPF . Furthermore, with the introduction of smartphones , it became necessary to develop emails with responsive designs that would convey their messages regardless of screen size. And the rest is history.
The unique thing about email marketing campaigns is that
You don’t write a separate email for each asia mobile number list person . After all, that would be a huge waste of time and resources . Instead, you share a single message with a list of subscribers.
As we mentioned, these contacts are, ideally, users interested in your offer . That is, potential or actual customers. However, for a mailing campaign to be successful, it’s not enough to send the same message to all your contacts: you need to personalize them a little. And this is where audience segmentation comes into play .
This consists of nothing more and nothing
Less than creating lists based on specific criteria . These can be lists by gender and age; lists based on whether the contact arrived through in any case email marketing a landing page or another medium; lists that divide users by interests or their behavior on a page… In short, the possibilities are endless. The important thing is that you can use them to personalize the emails you send in a mailing campaign, based on your subscribers.
At first glance, this seems counterintuitive. taiwan lists After all, wasn’t the whole point of email marketing campaigns to sit down and write email after email ? However, when we talk about “personalization,” we don’t necessarily mean one email for each client, but rather one for each segment of your database . A real estate agency, for example, won’t send the same offers to clients in a certain city as it will to clients in a certain area.