Will Google Analytics still be available? This is the question many website managers are asking today following the CNIL’s decision on February 10, 2022. Indeed, What to do the French Data Protection Authority (CNIL) ruled that Google Analytics, as configured by default, did not meet the benin phone number library requirements of the General Data Protection Regulation (GDPR).
As a result, many website owners are now looking for an alternative to the Google tool.
Like them, you may have installed Google to get data on your traffic and are probably wondering how to comply with the GDPR.
What to do Here are some tips and solutions we can offer you to track your content traffic data.
Google Analytics: Understanding the CNIL decision on Google Analytics
A look back at the facts. On February 10, 2022, the CNIL (French Data Protection Authority) formally ordered a website manager to comply with the GDPR. The issue was the use of Google Analytics and, in particular, the transfer of data to the United States.
What to do “The CNIL notes that Internet users’ data is being transferred to the United States in violation of Articles 44 et seq. of the GDPR. It therefore orders the site manager to bring this processing into compliance with the GDPR, if necessary by ceasing to use the Google Analytics functionality (under current conditions) or by using a tool that does not involve transfers outside the EU. The site manager in question has one month to comply…”
Indeed, even with the consent of Internet Google Analytics: a step-by-step guide to creating personalized marketing users via Analytics. Cookies, the CNIL considers. that the tool does not allow the data to be completely anonymized.
Under GDPR, this is a problem because:
- What to do Google would be able to find out the identity of visitors by cross-referencing this data with other information it has.
- The CNIL believes that Google does not provide sufficient guarantees. Regarding the security of data once it is transferred to the United States.
Google Analytics: The CNIL’s decision stems from an action by belgium business directory the Austrian NGO NOYB, led by activist Max Schrems. In 2020, the NOYB filed a complaint against 101. European companies that it claimed were not complying with the GDPR and the Schrems II ruling .
The Austrian Data Protection Authority ruled in January that. Google Analytics did indeed violate the European regulation, closely monitored by the CNIL. These decisions could be followed. By other European supervisory authorities.