SEO management of a Achieving a successful multilingual site is a complex project to carry out.
Mistakes can be made quickly and weaken belize phone number library the acquisition strategy in your different markets.
However, with a little method, these blunders are easily avoidable!
In this article, we have listed 12 key points to validate to guarantee the success of your Multilingual SEO strategy and the success of your international development.
From preparation to monitoring and operations… Everything is reviewed to help you:
- Build an SEO strategy adapted to your different audiences;
- Develop your business in all your markets.
These tips were delivered by our two SEO experts, Charley Bouzerau and Jérémie Conde, during our latest edition of SEO Square. A webinar replay can be found at this link .
If you would like to go further on the subject and benefit from our expertise, do not hesitate to contact us .
All the steps to properly prepare your multilingual strategy
1 – Accommodation
Before you even start any action, you need to think about hosting your sites.
The goal? To ensure that the resources served on the a step-by-step guide to creating personalized marketing site are as close as possible to your target audience.
This often involves hosting in the target country to obtain a local IP address. This is the solution to adopt if you are targeting specific markets with specific offers.
You can also use a CDN (Content Delivery Network) if you have a site management system in a subdomain (blog.domainname.com) or subdirectory (domainname.com/blog/). This is a system that will allow your site to be hosted on several servers simultaneously in order to serve your resources as close as possible to the Internet user.
The advantages:
- The resources are as close as possible to the Internet user,
- Server response time is shorter: your site is fast and therefore more likely to have good SEO performance.
To do this, you have 3 main options:
The Semji trick
We therefore advise you to use a sub-directory and CDN system if you have a common offer for all your markets because this remains the simplest method to set up and which will belgium business directory allow you to quickly deploy several languages.
2 – Targeting by country or language (+ URL structures)
You can target by country, Country targeting, or by language, Language targeting.
Country targeting allows you to target different countries and offer products adapted to each market.
As part of this, the site will include country-specific domain name extensions. E.g., example .fr , example .uk , example .de , etc.
| Benefits | Disadvantages |
| Best ranking for local users | It is necessary to have a separate site and strategy per country |
| Easily identifiable website origin, which increases user confidence (this is one of the EEAT criteria which has a very positive impact on SEO) | Hosting and maintaining sites can be expensive |
| If one domain name is penalized, the others are not affected. | If targeting a new country, the domain authority will be null |
Language targeting is relevant if you offer the same products or services across all of your international markets.
➜ You can set up a subdomain:
- The language is therefore defined in the subdomain: fr.example.com;
- Subdomains do not benefit from the full authority of the domain.
➜ You can set up a subdirectory:
- Each language is integrated as follows: example/fr, example/us, example/es, etc. ISO 3166 country codes are then used;
- Simpler and cheaper maintenance;
- Directories benefit from the authority of the entire domain;
- Ability to use Search Console geotargeting;
- A single server and therefore a single location.