Fundraising tools are essential to the success of any nonprofit organization. Without your fundraising efforts and donors, your nonprofit organization has no support and without adequate financial support, how will you advance your cause?
However, fundraising does not always guarantee that you will get enough money to reach your campaign goals and carry out your projects. We understand that fundraising can be quite complicated, but there are a range of distinct marketing tools specifically designed to help with the execution and management of fundraising campaigns, to allow organizations to focus more on raising more money and managing their donors.
Digital tools have completely transformed the way nonprofits connect with their donors. And now, the most complicated thing about fundraising is figuring out which fundraising tools are right for your organization. This decision is often critical, considering that most nonprofits work on shoestring budgets.
In this post, you will learn not only the essential digital tools for fundraising, but also how to apply them to create a successful fundraising presentation . The tools described below have proven to be essential in taking your fundraising journey to the next level, thereby reducing administrative costs. With your organization’s exact needs in mind, if you see any tools on the list that seem perfect, take note.
1. MailChimp
Well, I am one of the biggest supporters of Social Media , country email list maybe because I am a millennial. However, I have to say that one of the essential factors is email marketing .
Derek Halpern ran his own mini-experiment , michael mcdonald where he forwarded a blog post via Google+, email, Twitter. Google+ had 75 clicks. Twitter had 50 clicks . There were a similar number of followers on each platform. Then, he forwarded an email. The email had over 1,200 clicks, but his email subscribers were only double the number of followers on the other platforms. The view rate is naturally higher on email, which translates to engagement.
Using MailChimp and its competitor, Aweber , will help your charitable cause and will also provide you with click-through statistics, phone database email open rates, and the ability to send an email to your list.
2. Wisteria
Even though I like to post videos on YouTube . I use Wistia for all my freemium and premium training courses.
I am a big fan of their service. They provide you with the tools to create professional looking videos that can be embedded on your non-profit website.
First, they will provide you with heat maps on the video, so you can see when viewers go offline. Then you get engagement graphs and a lot of useful analytics. Finally, you can also use the email collection feature to direct your viewers to sign up for your email after watching the video. This is a great way to get your donors’ attention.
3. Better World
Better World believes that organizations should keep 100% of the funds they raise. The platform gives nonprofits access to a full suite of the best fundraising tools, completely free. No cheesy ads , no data sharing, no “platform fees.” Tools include auctions, giveaways, crowdfunding, and more!
4. Buffer
I use Buffer religiously to help plan content for my various social media. I’m also using the tool now to grow my Instagram account, which so far has over 10,000 followers.
One of the hardest parts of growing a social media following is being consistent in your content. Buffer does that, so don’t worry.
As you plan to launch your online fundraising campaign, using a tool like Buffer can help you schedule content for your social media accounts. You’ll also get insights into what posts or content are attracting attention.
5.Google Analytics
Google Analytics provides in-depth analysis to help you learn more about your potential donors.
This tool can make you look like a magician. I have been able to deliver measurable results in this confusing online world, but that is because I have spent time knowing my target audience, and that is what Google Analytics can help you with.
Regardless of how much you think you know about your potential nonprofit sponsors, a Google Analytics tool will give you even more information.
It is very easy to implement on your website so you can start collecting gold marketing data.