On this day in Russia it is customary to congratulate all men (as potential defenders of the Motherland) and female servicemen. But advertising offers are still overwhelmingly focus on gifts for the stronger sex.
The Fatherland Day Target audience : girls and women 16+. Important point: do not try to cover the entire female audience, break. I down (for example, by age, marital status, presence of children) and create a relevant offer for each segment.
Popular gifts :
Most often given on February 23 are souvenirs, T-shirts and chinese overseas europe data socks with funny prints. Men’s cosmetics, gadgets, sweets, expensive alcohol, hunting and fishing goods, gift certificates to sporting goods stores.
Gifts with a twist : a them board game, a training course, a certificate to a VR club, a personal training session.
International Women’s Day
March 8 is a traditional holiday for all women in the CIS and a day off in Russia. On these days, it is customary the Fatherland Day to give pleasant gifts to girlfriends, sisters, mothers, grandmothers, work colleagues, wives and simply belov women.
The target audience of this holiday is much wider than that of Defender of the Fatherland Day — women often congratulate their friends, colleagues, mothers and daughters, so it would be a mistake to how to connect the cheapest home internet? address only the male audience in advertising. Remember about segmentation of the target audience: a suitable gift offer for a wife, mother and colleague will work better than one for all potential buyers.
Who should prepare :
All types of businesses that offer goods and services for women. On this day, sellers of flowers, sweets, and jewelry will definitely earn money. The demand for clothing, accessories, phones, and household mobile database appliances will also increase. Certificates to lingerie stores, beauty salons, gyms, etc. are popular.
Unusual gifts : a subscription to an online service (books, films, podcasts. A high-quality publish art album, a ticket to an event, a certificate for a flight in a wind tunnel.