Father’s Day Gift In Europe and the US, holidays dicat to fathers have exist for a long time and in some countries are even days off. In Russia, this is the youngest of the “gender” holidays, which was introduc in 2021 and falls on the third Sunday in October. We assume that in the coming years, Father’s Day will have a hard time competing. With February 23, but in the long term, it is worth considering. This date as a potential opportunity to make money on the men’s assortment.
Target audience : extremely broad, like Mother’s Day.
Gifts for dads : in the near future, you shouldn’t count on getting your audience us to expensive purchases. But souvenirs, stationery, accessories, books (including electronic ones) are quite viable options.
Father’s Day Gift For those who focus not only on Russia, but also on the countries of the post-Soviet space. We advise studying the specifics of “gender” holidays of a particular country. For example, in Belarus, just like in Russia, they celebrate March 8 and February 23, and Mother’s Day is celebrat on October 14.
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How do buyers behave?
Russians’ interest in “gender” holidays is consistently high how to choose a tariff for your home every year. This is confirm by the analysis of search queries in Google Trends and Yandex Wordstat.
Here is the dynamics of popularity of queries for “February 23” in Russia for the period from 2004 to the present:
From the graph above, we see that the level of interest in this mobile database query among the population in February 2004 was estimat at 35 points (low level of interest), and in February of last year – 68 points (quite a high level of popularity). The highest level of interest was observ in 2017 – 100 points.
Here is the popularity dynamics of the query “March 8” in Yandex Wordstat since.