By Antoine Pourron, Groupe SEB’s International SEO Manager at Groupe SEB With 33 brands, a presence in 150 countries, and more than 200 websites, Groupe SEB is a major player in the small household appliances sector. However, this international reach comes with a strategic challenge: developing an effective SEO approach in a decentralized context. This case study highlights the challenges encountered. And the albania phone number library solutions implemented to build a coherent and effective international strategy.
SEO: an essential lever for Groupe SEB
For a company the size of Groupe SEB, being visible on the web is an absolute necessity. SEO plays a central role in this quest, notably thanks to an ambitious editorial content strategy. However, despite the importance of this lever. SEO content production remain limit: fewer than 100 pieces of content were produc in 2023. A figure well integrate marketing with other channels below what was needed, given the number of sites. Faced with this observation, the group has set ambitious goals. to reach 1,200 editorial content pieces per year by 2025.
SEO Evangelism: A Long-Term Job
1st observation: the level of SEO maturity was very different from one market to another, which could hinder the development of online visibility. and this could represent an obstacle to fully capitalizing on the potential of the group’s Groupe SEB’s many markets and brands.
To address this issue, several actions have been implemented:
- Regular SEO Webinars : These educational sessions, held every month and a half, cover practical topics such as using Search Console or the latest developments in Google algorithms.
- Detailed Guidelines : Practical documents have been design to standardize and simplify writing title tags, creating optimized pages, and other technical aspects.
- SEO Advanced Community : An internal community dedicat to the most mature markets has been creat to test new ideas and accelerate skills development, in collaboration with the central team.
A hybrid strategy: centralization and local adaptation
In such a diverse group, a single bosnia and herzegovina businesses directory strategy cannot be suitable for all markets. The approach adopted is based on a hybrid organization, combining a global vision with local adaptation.
- Set clear objectives : position yourself on high-potential non-brand queries by combining both massive and qualitative content production.
- Centralization of analyses : the central team identifies key themes by carrying out semantic analyses on the main markets.
- Local adaptation : structur briefs are sent to local teams, accompani by localization kits to ensure effective implementation.