Here are the latest Every year, users enter between 35 and 40 million queries containing this keyword.
Hence the conclusion: Russians are waiting for these holidays and are ready to spend money on gifts. It remains to figure out how businesses can prepare websites and form offers for these dates.
1. Increase in the volume of online purchases. According to a study by T-Kassa , in 2024 the volume of online payments increased by 24%, and the average check increased by 13%. In 2025, growth of another 15% is predicted. At the same time, over the past two years, approximately every third online purchase has been made on the marketplace.
The data from the same study indicate that Russians have begun to buy sporting goods, jewelry, and order flowers online more often:
2. Increase in the average gift check. Here are the latest According to the results of a SuperJob survey in 2023, on average, Russians planned to spend 3,100 rubles on February 23, compared to 2,700 rubles in 2022. According to a VTB survey , spending on gifts for March 8 has also increased. In 2022, this amount was 4 thousand student data rubles on average, and in 2023 – 5.2 thousand rubles.
3. Different shopping behavior and different gift amounts. Last year’s study by Tinkoff Data showed that before February 23, spending on alcohol, cosmetics and electronics increases, and before March 8, on flowers, jewelry and cosmetics. In total, gifts for International Women’s Day are 30% more expensive than for February 23.
4. Growing popularity of online gift certificates and subscriptions
Yandex research on user preparation for the New Year dom with content will inevitably slow down holidays showed an increase in demand for online certificates.
The trends listed above indicate that people are ready to buy gifts online, and many do so from smartphones. At the same time, they are ready to spend more than in previous years. This means that mobile database a mobile-optimized website or e-commerce app is simply necessary.
Along with discounts, bonus programs, and promotions, develop gift certificates — the demand for them is increasing every year. This way, customers can spend a certain amount without the risk of buying something inappropriate, especially for people they don’t know well, such as colleagues or partners.