NGOs and charities depend on donations to keep their projects running. But how can they reach more people? The answer lies in an effective YouTube Giving fundraising strategy .
In this article, we’ll cover how to raise money with YouTube Giving, from creating an account to creating impactful content to increase visibility.
Read on to find out how you can use YouTube to Make a Difference!
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4 Steps to Raise Money with YouTube Giving
Here’s how to turn your YouTube channel into an invaluable resource for raising money for your cause.
1. Organize a YouTube fundraiser
To raise money with YouTube Giving, your channel must meet these criteria:
- Have a minimum of 10 subscribers.
- Join the YPP (YouTube Partner Program).
You will first need to log into YouTube Studio phone number list and from there select “Earn” and “Donate”.
Under ‘Give’ select ‘Start’ to create a fundraiser . You can choose a nonprofit organization to support.
Add your videos that will include the donate button and click “Publish”.
You can also create a YouTube channel for your NGO with your cause or NGO name. This will give you access to Connect Everywhere cards to direct your supporters to your campaign landing page.
2. Focus on these elements of your YouTube video
To successfully raise money with YouTube Giving, greg beader product management director you’ll need to focus on the basics of creating a good video.
- Keep it short: With attention spans decreasing, it’s a good idea to keep your fundraising videos short and to the point.
According to a study, phone database 62% of people watch videos under 60 seconds until the end, while only 26% watch the entire video when it exceeds 20 minutes.
- Write a catchy title: YouTube allows you to use 100 characters in your title. However, only the first 70 characters are visible to users.
Airport Transfer To Sharm title should also be SEO friendly and include relevant keywords. And these keywords should ideally be placed at the beginning of the title to increase visibility. Above all, your titles should sound natural and enticing.
An attack post on writing highly optimized SEO titles can help you understand in detail to understand how to write SEO-friendly titles.
Here is a compelling and short YouTube title “4 Year Old Wish List” from the NGO WATERisLIFE.
- 4 Year Old Bucket List: Water Is Life : Write 4 Sound like a daunting task? An easy way to do this is to use a YouTube Title Generator that uses AI to give you catchy, SEO-friendly titles .
- Write a compelling description: A search engine optimized description can also help your video rank higher. It appears in search results as a rich snippet, so spend some time writing a compelling description. You can use an AI-powered YouTube Description Generator to do the heavy lifting for you.
- Be sure to include a call to action . At the end of your video, tell viewers how they can donate or get involved with your cause. Make it easy for them to take action.
Sounds complicated? Use technology. Tools like AI Video-Text Generators can make it easy to create videos from written text.
3. Tell a compelling story that will resonate with viewers
There are all kinds of videos that can work well for NGO fundraising.
Tug at the heartstrings
A great way to raise money with YouTube Giving is to share a strong brand story highlighting the emotional impact of your cause.
Show how donations will make a difference in people’s lives. And don’t be afraid to get real and show the harsh reality that your cause is trying to improve.
You can also tell the story of your NGO and its mission.
Alex’s Lemonade Stand Foundation for Childhood Cancer is a great example of a nonprofit video that raises money and awareness for pediatric cancer.
Since its inception, the foundation has become a national movement, raising millions of dollars for pediatric cancer research.
Through powerful videos , the foundation shares the stories of its founder, young cancer patients, their families and supporters.
These videos touch the hearts of millions of people and inspire donors to donate to the cause.
Not all YouTube fundraising videos need to be long or contain a lot of spoken words.
In this example, Greenpeace International shows that you can raise money with YouTube Giving without overcomplicating the process.
The organization works to protect Industry XNUMX by encouraging people to change the way they interact with their surroundings. This short but impactful video uses powerful images and minimal words to drive the message home.
Create thank you videos
When you’re looking to raise money with YouTube Giving, it’s important to reach out to your loyal donors to deepen your connection and strengthen their commitment.
Create a simple thank you message from one or more of your staff members that you can send to individual donors or the entire donor community.
Here is a personalized message from a staff member at BlinkNow, an NGO that empowers underprivileged children. The message is for their donors who are addressed as “Our Roots Family.