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How to bypass competitors and increase income 

Project team: Yulia Tokareva, Marketplace Specialist; Anton Tochilo, Marketplace Promotion Team Lead; Alexander Vlasenko, Head of Marketplace Growth Department; Dana Ostrovets, Project Manager.

Who is our partner?

Ukrainian manufacturer specializing in telegram number database creating unique hair accessories, combining aesthetics, practicality and modern trends. Author’s braided elements complement or form a hairstyle, becoming not just a detail of style, but a way of self-expression. The business presents handmade products using high-quality materials.

Promotion goals

Our partner contacted Netpeak Agencies in any case email marketing Group due to low sales on the Etsy platform – a marketplace where connoisseurs from all over the world search for unique goods, works of art, antiques.

The store successfully launched on the platform, but over time began to lose positions and, as a result, orders and income. It also had difficulties with effective optimization of listings and Etsy Ads advertising.

A listing is a kind of product page where the seller places information about it: photos, detailed description, price, customization options (if any), and delivery information. It is listings that visitors see in Etsy search in response to their request. Listing owners can promote them through an internal advertising platform.

Interestingly, our partner’s business faced strong

Competition from former partners. Despite austria business directory this, the brand remained focused on its own advantages – handcrafted work and the uniqueness of its products.

We were confident that high-quality products and proper promotion would allow us to quickly achieve our goals. Namely:

  1. Stabilize sales and increase orders on Etsy.
  2. Increase revenue and store visibility compared to competitors.
  3. Improve your listing SEO and Etsy Ads to attract more buyers.

Team Actions

We started with a large audit of the store, listings and advertising campaigns. A comprehensive analysis of the account allowed us to identify key issues and growth points.

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