Doing SEO for a nonprofit is not as easy as many people think it is. Sure, the links you use in your linking efforts are not commercial or click-bait-like, but people still have an easy time figuring out an agenda behind them. Aside from that, on-site optimization works as it always has, which means your job won’t be easy either. With that in mind, you need to learn how to do smart SEO for nonprofits and learn how to do it right. Here are some tips that you might find very helpful.
1. Fundraising is your main goal
The primary goal of your nonprofit SEO is to increase your fundraising capabilities , while the secondary goal is to increase awareness of your vision . Both of these goals are something you need to keep in mind when planning your SEO Management campaign. However, your primary inbound marketing goal is to make this appear the other way around. Naturally, buy phone number list whenever there is money involved, people tend to be more suspicious than usual and keep their guard up tighter than usual. However, by being direct about your goals and objectives, you can help them see beyond the fundraising and focus on what really matters: the vision discussed above.
2. Smart content formats
When it comes to written formats, giorgi arevadze you should focus on stories about your cause, testimonials, and news articles, but text is not necessarily enough. You should also include videos, infographics, and shocking photo galleries . This is because people are much more sensitive to visual mediums. If you can evoke a strong emotional response, as is often the case in this field. You could compel your audience to share and promote your content further, thereby increasing your reach and traffic. These smart content marketing hacks for nonprofits will benefit both your SEO management and your fundraising efforts a significant boost.
Related: The Best Content Creation Platforms to Tell Your Story .
3. Seek professional guidance
To commit as many resources as possible, phone database you need to drastically reduce your nonprofit’s overhead. Ideally, this would mean handling issues like digital marketing and SEO Management on your own. The downside to this method is the efficiency that could potentially hurt your fundraising capabilities. In other words, instead of looking at outsourcing as an expense, you might consider it an investment. According to SEO Experts Sydney , even without outsourcing, getting a quote from a professional can make all the difference in the world.
4. Increase in online donations
Another reason why you need to focus on SEO is the fact that there is a massive growth in the popularity of online donations . Last year there was a 12.1% increase in donations, while this year it increased by 10.6% during the first third of the year. Overall, accepting donations on your website is absolutely mandatory in 2018, however it may not be enough. With so many nonprofits and causes out there, what compels people to invest in your nonprofit, instead of committing to someone else.
5. Strong emphasis on quality
As a nonprofit, you face much higher expectations for content quality than most businesses. Low-quality content for a business usually means a low marketing budget or even negligence. When it comes to nonprofits, low quality could indicate a scam, as the people behind the campaign were not A) passionate enough or B) knowledgeable enough to do this right. Needless to say, this can have a devastating effect on your efforts.