How to Get Sales Defender of the Fatherland Day and International. Women’s Day are often combin in the Russian mia under the definition of “gender holidays”. It’s a bit offensive, but it is quite true: February 23 is usually us to congratulate all boys, young men and men, regardless of their affiliation with the arm forces.
The celebration of March 8 in the post
Soviet space has also long ceas to be associat with the fight for gender equality. Progressive mia and Internet sites are trying to return this date to its original meaning. But among the general chinese malaysia data population, the holiday remains an occasion to congratulate all female lov ones. February 14 can also be conditionally consider “gender holidays” – Valentine’s Day is celebrat by lovers and, mainly, young people of both sexes.
How to Get Sales For e-commerce, these dates are another opportunity to increase sales. How to prepare for the holidays in advance, study demand, formulate an offer and present it attractively on the landing page – we tell you in the first part of our guide.
What “gender” holidays are celebrat in Russia
Here are the latest figures from Yandex Advertising research :
- Every fourth Russian plans to celebrate February 14, and every fifth will give a gift to their other half on Valentine’s Day, with women and men in this group being almost equal in number. These are young people (25-44) in relationships or marriages.
- More than half of the audience will celebrate private sector or city: where is connection cheaper will be concern about gifts for this holiday. Interestingly, the burden of buying presents does not fall exclusively on women: men also plan to give gifts to friends, parents, colleagues and children.
- 68% of Russians will celebrate March 8 and 72% will buy gifts. Women also often give gifts to each other – mothers, girlfriends, children, other relatives and colleagues.
- There is a fairly significant category of buyers (17% of men mobile database and 31% of women) who will buy gifts for themselves on “gender” dates.
Let’s briefly dwell on traditional holidays for Russians, and also mention the recently introduc dates with “gender” coloring – they also have prospects for business. And we will also advise which audience segments and what gift options can be offer on the eve of these days.