Inbound marketing can be seen as a digital marketing strategy that aims to attract and win customers through relevant content. Among the content produced, there is the existence of the production of blogs, videos, e-books, podcasts, among other models that can make them more suitable, given SEO techniques.
It is important to emphasize that different digital marketing strategies must be careful when involving personal data. To minimize risks, companies that use personal information for different advertising and marketing purposes must operate in accordance with data protection laws and regulations, such as the General Data Protection Law (LGPD).
How to do inbound marketing while respecting the LGPD?
- Users’ consent must be obtaine
Companies must obtain users’ consent email data collecting, storing or using personal data for other purposes. It must be free, informative and specific. In other words, if the customer has agreed to receive emails, do not send SMS.
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Transparency always
Companies must disclose what data is collected, how it is used, and with whom it is shared. To make this clear, it is common for a privacy facing challenges and continuous innovation to be available on the pages of the digital platform and for information on the topic to be found through them.
- Ensure data
security
Appropriate security measures must be bgb directory to protect the user’s personal data. In digital terms, it is common to find measures such as encryption, for example. In addition, the website itself must have security measures to protect against unknown access and suspicious activity.