Valentine’s Day
February 14 is a holiday for couples in love. It is celebrat in Russia and all over the world.
Target audience : according to various studies, in Russia the core is made up of young people ag 18-25, urban residents, unmarri.
Traditional gifts : “Valentines” are in great demand – small cards in the shape of hearts, souvenirs with a “love” theme – soft toys, heart-shap pillows, photo frames; about giving valentines scarves and gloves, cosmetics, perfumes, costume jewelry and fine jewelry, confectionery.
What else can you give your lov ones : goods from the “for adults” category, a gaming console, a set of healthy sweets and tea.
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Day of family, love, fidelity
It is celebrat in Russia on July 8. The holiday was establish job seekers data at the state level in 2008 and falls on the day of remembrance of the Orthodox saints – Peter and Fevronia of Murom. Apparently, the goal was to contrast “traditional” values with the European Valentine’s Day. For business, it is important that these two holidays, although similar in theme, are aim at different target audiences.
Target audience : about giving valentines marri couples 25+.
What do marri couples give each other : mugs, photo albums, photo how to increase internet speed frames, books, collages and puzzles depicting shots from family life. But online stores of equipment, clothing, accessories, jewelry and bijouterie can also prepare offers. For example, sweatshirts with one print in the family look style or rings with engraving for spouses.
Mother’s Day
Celebrat on the last Sunday of November. Another family holiday, when mobile database children congratulate their mothers, although it is significantly less popular than March 8.
Target audience : as wide as possible.
Gifts for mothers : on this day, inexpensive tokens of attention are popular – flowers, chocolate, confectionery, souvenirs, jewelry.