Types of call tracking
Static call tracking
Dynamic call tracking
Mixed call tracking
Static call tracking
Used when a company needs to track the effectiveness of advertising campaigns in different sources. Each channel is assigned a russian email list 1.7 million contact leads separate phone number:
Contextual advertising (Google Ads)
Advertising on social networks (Facebook, Instagram)
Offline advertising (leaflets, banners, business cards)
TV/Radio Advertisement
When a customer calls a specific number, the system records the source of the call and transmits the data to analytics. This method is suitable for offline advertising and companies with a small number of traffic sources.
Dynamic call tracking
This method is more advanced. Instead of assigning numbers to advertising channels, the system generates a unique number for each site visitor:
User 1 sees one number on the site
User 2 sees a different number
User 3 sees the third number, and so on.
After the call, the system compares the user’s data, their actions on the site and the source of the transition. This method provides how to create content with optimal keyword density detailed analytics , but requires a larger number of substitution numbers. Suitable for online advertising .
Mixed call tracking There are three
Combination of static and dynamic methods
Static numbers are used for offline advertising .
For online advertising – dynamic number substitution.
This option reduces the cost of replacement numbers while maintaining high data accuracy. Recommended for businesses that use calling list both online and offline advertising simultaneously.
Call tracking integration with Google Analytics There are three
Call tracking can be integrated with Google Analytics for detailed call analysis. Google Analytics itself cannot track phone calls , so call tracking provides the missing data.
How does this work
The user clicks on the advertisement and goes to the site.
The phone number is replaced in widgets.
The client calls the number assigned to the system.
Call tracking records the source of the call, records the conversation, duration, and analyzes behavior.
Data is transferred to Google Analytics , CRM or other analytics system.
Thanks to this you can.