We study the demand In order to correctly compose an offer, you ne to study the market and demand for your products in the pre-holiday days. You can do this using free keyword statistics services – Google Trends, Google Keyword Planner and Yandex Wordstat.
The PromoPult blog has detail guides on working with Google Trends and Yandex Wordstat .
We will show you how to work with Google Trends
For example, before March 8, an online cosmetics store wants to prepare an offer for its customers. First, it is important to determine what the audience is most often looking for before this holiday.
We go to Google Trends and enter the query “what to give for March 8”.
To identify a stable trend, we analyze the popularity of the query over the past 5 years:
We have seen a sharp increase in such search queries since chinese student data the beginning of February. This means that you can advertise your offer not only for commercial queries (“buy cosmetics”, “buy perfume”, “perfume discounts”, etc.), but also for informational ones. For example, “what to give for March 8”, “gift ideas for March 8”, “gift for mom for March 8”, “best gifts for Women’s Day”. For these queries, you can create separate landing pages where you can place review articles with gift ideas and links to categories or products of the online store.
An alternative option is to implement selections or filters in the online store, as marketplaces do:
If you plan to use such pages not only as landing pages for what should be the speed of home internet? advertising traffic, but also to receive visitors from organic search results , create them in advance so that search engines have time to index them.
You can also supplement the information about what your target mobile database audience is looking for by analyzing search results. Enter a frequent query on the topic, scroll down the page, and get new key phrases in the “People are looking for” blocks in Yandex and “Others are also looking for” in Google. Such queries are call association phrases.